Mobile Friendly Websites

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What is a Mobile Web Site  | Responsive Design

A mobile web site is a web site that has been optimized for mobile browsing. It can be reached through a phone’s web browser directly.
• A mobile site can work on any mobile platform
• It is generally faster and cheaper to develop a mobile site
• A mobile site can be a ‘version’ of your primary web site
• Customers can Google you and land on your mobile site
• Since it’s a web site, it can be easily updated through a CMS (Content Management System)

1. Mobile is Convenience, Whether your Shopping, At the Gym, Out for a Walk, Anywhere…

Getting your business noticed is the goal of every business owner.
The growth of mobile devices has been impressive and forecasters believe that it will only increase its upwards trajectory.
Notebooks & wireless broadband modems, are in the hands of consumers.

Note:  Capitalizing on this growing market is important for future success.

2.  Mobile is Search

Mobile search is one of the fastest growing online resources. Google®, Bing® and Yahoo!® are heavily investing in mobile – they know that millions of people use mobile search to look for what they want. The best way for your business to be found, is to be listed in top search engines and have a fully optimized web site that is user friendly. Besides adapting to the smaller screen of a mobile phone, mobile sites are also easier to navigate using touch or a keypad to provide direct access to the information that a customer is more likely to need while on the go or just waiting somewhere.

3.  Mobile is Entertainment, Fun…

Besides searching for entertainment like vacation spots, restaurants and sporting events, social networking is contributing to the sudden expansion of mobile. Sites including Face book® and Twitter® make mobile devices fun, as well as functional.  Businesses that have web sites and have a mobile optimized site, are two steps up on the competition.

4.  Mobile is Convenient Shopping

Mobile devices have changed the way that consumers shop. Shopping is now at your fingertips 24/7.  Besides getting real-time price comparisons from multiple online retailers that influence purchase decisions, devices are used to get secret deals though coupon sites, for example Groupon®, and time-sensitive deals. Your business should be leveraging this new shopping- Mobile.

Note:  Having a web site that is NOT mobile friendly will take longer to load on a smart phone. In that case the load time will use more bandwidth and many people are on plans and will not stay on that site. Over 61 % of people using mobile phones will leave a web site if it is not mobile.  For those who do not have smart phones, a mobile site makes it to where they are able to view the site without issues as well. Only smart phones have the zoom in and out feature on sites.

Smart phones were built specifically to be on the internet and as they grow more and more popular, so does the need for mobile websites.

Benefits of Mobile Responsive Design

The #1 benefit of a responsive design is the guarantee that any user, on any device will have the best experience possible on your website.

With the Google algorithm update, a responsive web design increases visibility on search engines—because it is mobile-friendly. A site with an effective mobile experience will show up in search results above one without.

Why Responsive Design is Important for Business

  • Increase reach to customers and clients on smaller devices (tablets & smartphones)
  • A consistent experience that can increase lead generation, sales and conversions
  • Analytics, tracking, and reporting can all be in one place
  • Time and cost on-site content management is decreased
  • Stay ahead of the competition

Google offers a mobile responsive test, so that you can see how easily a visitor is able to use your page on a mobile device. You simply enter a page URL; https://search.google.com/test/mobile-friendly

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